Today I watched a Hubspot webinar on Facebook Page Marketing. As with most Hubspot webinars, I found it pretty good although pretty high level. You can see the entire webinar (1:15) by clicking the above link, but I thought I'd share my main take-aways from the event that will give you the primary points.
Primary Points from Hubspot Facebook Page Marketing Seminar
- A business should promote via ads to "Like" base, not status updates
Status updates should be reserved for communicating with your fans. You should promote to your fan base via ads and communicate via status updates as they won't all be seen due to the fact that Facebook will only disseminate certain posts to your fan base wall. A better technique is to create an ad that goes to your fan base. That way, all will be seeing it, and it won't interfere promotion with conversation on your page.
Analysis of best Facebook pages
- Best time to post are is the mornings and on the weekends
- Optimal frequency is about every other day
- Most popular topic on Facebook is Facebook itself. Therefore, creating relevant business articles that pertain to Facebook is a good technique such as "Top Facebook pages in this industry" -- likelihood for this to get shared is a lot higher
How important is it to have custom tabs on a Facebook page?
- Tabs can act as a landing page, with the ability to use iFrames
- Encourages people to like the business (rather than driving people directly to your wall, create a landing page that speaks about your business and drives them to "Like" via a strong call to action
- Can also use the custom tab as a sign up for a mailing list -- many top email vendors now integrate with Facebook
- People on Facebook want to stay on Facebook -- when you can keep them in this environment they are much more likely to engage in your content rather than driving them off to your own website
Using popular content (i.e. loosely related content)
- Figure out a way to take hot content and make it relevant to your business
- Have content that works for every stage in the purchase funnel
- In the top part of the funnel this might be content that is not necessarily directly relevant for your business
In general, I found this to be pretty interesting and have some valuable insights that I plan on integrating into my Gold Party business, Karats to Riches.
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